President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Workplace Training

Workplace coaching is the structured process of enhancing skills, knowledge and efficiency at your workplace. Employers conduct various kinds of coaching based on their specific requirements, the seriousness of the requirements and their ability to find the best alternative available. For any organization, it's not possible to create the right atmosphere if the right kind of training or other programs are not conducted continuously.

A high-performing organization will be able to maintain a positive flow of energy and confidence with its employees. The new employee will have to be taught new skills, be shown different types of instructions and learn how to perform them well. He should also be shown how to perform them correctly so that it benefits his co-workers and him as well. The best way to achieve all these is by making use of different types of workplace training.

If you have no idea about what sort of workplace training you should look for, you should first take a look at the skills you would like the new employee to acquire. After this, determine the level of the employee's learning. For a new employee, one should look for a learning program that teaches him basic skills but does not end there. In order to develop and enhance these skills further, on-the-job training program should be conducted.

In most cases, an employee will learn things from classroom-based training courses. However, if you want him to become more efficient, it would be ideal to make use of on-the-job learning, which is a more practical, hands-on approach. It would keep him actively engaged with the lessons and enable him to apply the new learned knowledge in real life situations. It is highly recommended that you conduct a session lasting two days for your new employee.

The effectiveness of workplace training lies in the lesson's relevance. It should be relevant to the job requirements of the employees. For instance, if you are looking to improve sales, your workers will need to be taught on how to sell their products to customers effectively. You would not want to instruct your employees to sell ladders to small children, right?

Also, different types of workplaces have different types of needs. As such, your employee training should take into account the type of work environment. In this regard, you can opt for classroom-based skills or practical training based on actual workplace situations. By engaging your employees in relevant activities, you are able to boost their confidence level as well as building better relations between them.

Another way to ensure the effectiveness of workplace training is to encourage new employees to take part in it. They can even play an active role by facilitating the learning process. In other words, they can be instrumental in making sure that new employees understand the objectives and goals of the training program. This way, they can be motivated to learn new skills that will make them more valuable in your company.

In short, workplace training courses should not only train employees on the right skills; it should also help them develop the right mindset for success. For instance, you cannot expect your new personnel to know how to use heavy duty machinery without involving them in on-the-job learning. At the same time, you cannot expect them to instantly develop the skill of how to use hand tools without involving them in on-the-job learning. By facilitating proper on-the-job learning, you are well on your way to ensuring that your employees grow to be dependable and productive members of your organization.

Another reason why workplace training is necessary is because different types of employees require different types of training programs. For instance, there are employees who may need refresher courses because they have just graduated from school. There are others who may need a full-fledged course because they have experienced working in different types of businesses.

To ensure that your employees develop the right skills, you need to ensure that they go through a structured program that addresses their different needs. It is also important to consider the different factors that will affect the development of each individual employee. For instance, there are some people who may excel at solving mathematical problems, but find it extremely challenging to apply and conceptualize ideas on how these concepts and solutions fit into their respective operations. On the other hand, there are some who are natural performers, but lack the interpersonal skills necessary to work as team players. Team players and managers must therefore be able to address these differences in order to effectively train each individual.

There are various training methods that you can choose from in order to teach your team members how to improve their skills and contribute to the success of your organization. However, no one method can guarantee that your employees will learn everything that you want them to. It is important for you to ensure that they have a well-rounded education that includes both technical and interpersonal skills. Through this, you will be able to promote the best business practices so that your business flourishes. After all, your employees are the driving force of your company's growth and profitability.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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